Prismacolors visual brand language and industrial design needed to reflect the core values the brand felt its consumer wanted from their creative tools. They felt their consumer wanted their tools to have high perceived value, a sense of elegance and finishes that reflected a luxury experience. Prismacolors competitors were doing well in the marker segment of the market with their modern, simple brand language.
I sketched a variety of concepts exploring packaging, a point of sale, graphic applications, and color material finishes considerations.
The packaging can be converted into a mobile workstation for use at third spaces, and in home studios. The rounded ends make packing easy. The packaging also contains any leaking markers or pencil shavings.
The casing of the marker is designed with a small counterweight to prevent rolling. This counterweight always rotates the brand logo and color identification to the top, which makes tool selection remain in flow and promotes brand awareness.