Prismacolor – Newell Brands

Sustaining Growth in a Digital Future

Client

 

Work

Newell Brands

 

Strategy

Industrial Design

Packaging

Branding

prismacolor-2

This project was a Newell brands sponsored project through ArtCenter. Newell Brand’s Prismacolor business produces high-quality writing products reaching both to professional and to artists. With many professional artists and designers moving from traditional mediums like paper to screens, it is vital to envision how Prismacolor, the biggest color pencil, and marker brand, can translate its core brand value into a digital future.

Received a Masters of Science in Industrial Design

This project was a Newell brands sponsored project through ArtCenter. Newell Brand’s Prismacolor business produces high-quality writing products reaching both to professional and to artists. With many professional artists and designers moving from traditional methods like paper to screens, it is vital to envision how Prismacolor, the biggest color pencils, and makers brand, can translate its core brand value into a digital future.

prismacolor-2
prismacolor-2

My design process is focused on what the future state may be. When I design products I look beyond what the consumer is focused on now and anticipate what the future could be. I design and visualize that future and create a plan to get there.

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit. Vestibulum ante ipsum primis.

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